Posts from — August 2008

In my last post, I touched upon the importance of tweaking your promotional message to ensure resonance with the Japanese market. In a similar vein, today we will look at the importance of effectively translating your message from English to Japanese for identical reasons.

The translation of your product slogan, or ‘catch line’, is likely to make or break the effectiveness of your promotion in Japan. Get it right, and so will your target market. Get it wrong, and your message is effectively lost in translation. [Read more →]