Posts from — October 2008

Matsushita. National. Panasonic.

Matsushita. National. Panasonic. What do these have in common? You may be surprised to know that all three are renowned brand names used by the world’s fifth-largest electronics company – the Osaka-based Matsushita Electrical Industrial Co.

The Matsushita Group made USD$79.4 billion last year – larger than that of Sony, who posted revenues of USD$77.9 billion. Interestingly though, Sony ranks as the 25th most recognised brand in the world in Interbrand’s “Best Global Brands” ranking, while Panasonic ranks in at a lowly 78. Clearly, the use of Matsushita, National and Panasonic on similar products has created some confusing brand image problems. [Read more →]