Posts from — December 2008

Very effective advertising in your home country can be worth next to nothing if it is not tweaked sufficiently for Japan. Of course this is by no means exclusive to the Japanese market, but the same important principles apply: Differences in languages, culture and customs mean that your Japanese target market may respond to your messages in very different ways. Obviously, this could very well distort the product image you are trying so hard to get across. [Read more →]