Posts from — March 2009

In baseball-crazy Japan, one of the game’s most interesting legends, known amongst fans as ‘the curse of the Colonel’, has presented a once-in-a-lifetime marketing opportunity for Kentucky Fried Chicken.

This legend stretches back to a famous night in Osaka in 1985, when local baseball team and perennial underdogs the Hanshin Tigers won the Japan Series Pennant – their first and only victory in the series to this day. As one of Japan’s most popular but least successful teams, delirious fans celebrated by having lookalikes of the team’s players jump into the Dotonbori River, which runs through the heart of Osaka city. [Read more →]