Category — Transportation

Like the movie, first-time visitors to the Tokyo area of Shibuya are often momentarily lost in translation. Japan’s claustrophobic billboard culture is a curious spectacle: glowing cut-outs of Western celebrities peddle whiskey, ducks sell insurance and talking dinosaurs promote…. well, something.

Welcome to Japan – scenic inspiration for futuristic sci-fi flick Blade Runner and land where the billboard is king.

These flashing billboards have become symbolic of ‘modern Japan’, but what may surprise is the vibrant area of marketing that has developed right under your feet. Let me lead you on a lesser-known marking journey that takes us below the streets of Tokyo into the world of Japanese subway marketing. [Read more →]